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At Charles Barker Infiniti, we strive to ensure all of our customers enjoy a pleasurable and convenient shopping process. We strive to treat all customers with respect and pride ourselves on our customer service. Times are changing and we realize the increased influence of women on the automotive business. Just take a look at the statistics below! **Women purchase 65% of all new cars, 53% of used cars, and influence 95% of all auto purchases. (Source: Road & Travel Magazine) **Sixty-five percent (65%) of women take their own vehicles to a repair shop for service. Some repair industry experts estimate that the average may actually be closer to 80%. (Source: Road & Travel Magazine) **The overall percentage of female drivers rose from 4% in 1972 to 49% in 1996, while the overall percentage of male drivers decreased from 56% to 51%. (Source: U.S. Department of Transportation) Unfortunately, most dealerships have not risen to meet and exceed the expectations of this demographic.
**The percentages of women working in car dealerships as of June 2002 were as follows:(Source: CNW Marketing Research)
· Total dealership workforce 7%
· Office staff 60%
· Finance/insurance and managers 16.2%
· General Managers 7.1%
· Owners 4.9%
· New car sales 4.2%
· Service advisers 2.2%
· Use-car sales 2.1%
**Thirty-nine percent (39%) of women would rather deal with women in the car showroom, compared with 10 percent of men who prefer to buy cars from other men. On the flip side, 13 percent of women prefer to deal with men, and 11 percent of men want to deal with women. The rest are indifferent about the sales representative's sex.(Source: CNW Marketing Research)
**Women make up sixty-five percent (65%) of the customer base for service centers. Unfortunately, eighty-percent (80%) of these customers are not satisfied with the service/repairs they receive and eighty-nine percent (89%) feel they are treated differently because of their gender. (Source: Aftermarket Insiders Vol 9)
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