Infiniti and the all new Infiniti G Sedan are getting a foot into the door of digital arts, and this is not just for their creative advertisements and marketing techniques. The Japanese auto maker has decided to sponsor a global digital arts competition that will be called "Inspired Performance".
With "Inspired Performance", Infiniti and the International Digital Art Competition includes a jury of world-class experts in art, design, and marketing to select finalists from a short list of artworks.
Six individual pieces will be chosen from the interior display and external building projection competition categories. These pieces will be used during an exhibition for opening ceremonies of the new flagship Infiniti Centres (car dealerships) across Europe.
Creations submitted for Inspired Performance draw inspiration from Infiniti's core DNA and model range, incorporating dynamic and artistic elements from the auto maker's global brand partnerships.
"'Inspired Performance' is the first of three subjects scheduled during the year-long and free-to-enter contest, and invites participants of any age, country and level of artistic talent, to create spectacular computer-generated images or videos using innovative techniques including 2D, 3D projections, and holograms. Entries uploaded to the website of contest hosts, designboom.com, the online art, architecture and design magazine in either the interior display or external projection categories, should draw cues from Infiniti's stunning model range and brand DNA, whilst equally reflecting the artistic and dynamic elements of the marque's global brand partnerships such as Cirque du Soleil," according to the press release.1
Seek out more information about this contest, which runs through July, and all new Infiniti models at Charles Barker Infiniti in Virginia Beach, VA.