In an effort to boost global sales, Infiniti has decided to move their international headquarters to Hong Kong. One significant division of Infiniti that is relocating is marketing communications and more than 100 additional employees who will report to the major headquarters in Yokohama Japan.
This may appear to be a strange idea for a Japanese automaker to relocate all the way to China. However, given today's international auto market, this decision is quite sensible. China is a large player for luxury automakers, and the demand for these cars in China rises higher and higher each year.
With this move, Infiniti hopes to get a larger market hold by being able to more effectively serve clients and consumers. According to Andy Palmer, Executive Vice President of Infiniti's parent company, "We see an opportunity to reinforce Asian hospitality within the Infiniti brand, distinct from both Nissan and out facing luxury competitors. We are proud to be the only automaker that will call Hong Kong home."1 He also added that selecting Hong Kong as their corporate center supports Infiniti as it grows throughout the global luxury markets of North America, Europe, China and South East Asia, and this will help them better serve those key markets.
The Japanese automaker has yet to reveal information concerning the date of the move and how this will influence the existing headquarters in Japan. We believe they will release these details in the near future. If you continue to read our blog Charles Barker Infiniti will be sure to keep you up to date on the latest Infiniti news. In the meantime, don't hesitate to contact us with any questions you might have.