Your Female-Approved Neighborhood Infiniti Dealer!
At Charles Barker Infiniti, we strive to ensure all of our customers enjoy a pleasurable and convenient shopping process. We strive to treat all customers with respect and pride ourselves on our customer service. Times are changing and we realize the increased influence of women on the automotive business. Just take a look at the statistics below!
Women purchase 65% of all new cars, 53% of used cars, and influence 95% of all auto purchases.(Source: Road & Travel Magazine)
Sixty-five percent (65%) of women take their own vehicles to a repair
shop for service. Some repair industry experts estimate that the
average may actually be closer to 80%. (Source: Road & Travel
Magazine)
The overall percentage of female drivers rose from 4% in 1972 to 49% in
1996, while the overall percentage of male drivers decreased from 56%
to 51%. (Source: U.S. Department of Transportation)Unfortunately, most dealerships have not risen to meet and exceed the expectations of this demographic.
Thirty-nine percent (39%) of women would rather deal with women in the
car showroom, compared with 10 percent of men who prefer to buy cars
from other men. On the flip side, 13 percent of women prefer to deal
with men, and 11 percent of men want to deal with women. The rest are
indifferent about the sales representative's sex. (Source: CNW Marketing
Research)Women
make up sixty-five percent (65%) of the customer base for service
centers. Unfortunately, eighty-percent (80%) of these customers are not
satisfied with the service/repairs they receive and eighty-nine percent
(89%) feel they are treated differently because of their gender.
(Source: Aftermarket Insiders Vol 9)
We're not just excellent, we're exceptional! Come see for yourself at your neighborhood Infiniti dealer, Charles Barker Infiniti in Virginia Beach, today.